Cruise Category

CUSTOMER SATISFACTION

The convenience of a controlled, self serve solution has shown that it significantly increases customer satisfaction with refill programs.

IMPROVE F&B MARGIN

The ValidFill Solution improves food and beverage margin per guest by lowering container waste and driving traffic back to your food service locations.

CUSTOMER LOYALTY PROGRAM

The ValidFill Solution creates a loyalty program that requires only a RFID enabled beverage container that can be prepaid by fans and used at their convenience.

IMPROVE BEVERAGE CONTAINER SALES

The ValidFill Solution dramatically increases high margin beverage container sales by adding value to the beverage container.

More Benefits

The ValidFill Solution

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The ValidFill Stadium Solution adds intelligence to the beverage transaction to improve food service operations in the stadium segment.


ValidFill is leveraging the function that has dramatically improved the beverage category profitability for it’s Cruise Line, Theme Park and Resort customers to now enable Stadiums that same benefit.

By placing an RFID tag in the beverage container and retrofitting fountain dispensers to only pour when a valid cup is in the pour zone, ValidFill changes the game in favour of the retailer in the beverage margin category.

These improvements come from the following:

  • Creating “no lines for refills” convenience that dramatically increases high margin refill vessel sales

  • Dramatic improvement in front end throughput by enabling controlled “self-serve” fountain

  • A platform for a “sustainability program” in stadium beverage sales

  • A platform for a Season Pass Mug or Luxury Seating option

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